The winds of change...

All things in time do change. . .This is true of life and also of business.

Now, for Property Creative, the winds of change are blowing and we’re setting sail to the wind.

Over the last 10 years of servicing the Sunshine Coast’s best real estate agents, we came to be known for many things. . .The quality of our workmanship, our reliability, creativity, passion and also the relentless pursuit of excellence in our craft.

We shot everything that clients were kind enough to bring our way - from entry level blocks of land all the way up to multi-million dollar luxury homes - and we had a great time doing it.

But now we’ve made a bold decision and will be shifting our focus purely to delivering world-class property marketing at the prestige end of the market and providing a service in that space like no other property focused business in Australia. Period. A big claim - but let me explain.

Everything we turn our hand to from here will be crafted from the bottom up to an exacting standard, in-house - Creative development, digital strategy, careful pre-production, every single frame shot in 8K on the RED Helium Digital Cinema Camera, Editing, Colour grading and VFX - Not just a production house but a boutique creative partner to dream up ideas that deliver on the brief, then execute those ideas with precision and care, speaking eloquently to the target market.

So effective immediately, our standard products will no longer be available to the market. Creative 30, 60, 90, Auction Products etc. they’re now gone. Replaced in fact with an entirely new model - which we’re happy to share with you when you next call. ;) Let’s just say, it’s going to turn your approach to VPA upside down and back to front, secure you more listings and give you what could only be called an unfair advantage in your market place.

With this new model, every single homeowner, every single property will get the full treatment. We’re pulling out all the stops to provide the very best - on every single film. Note the omission of the word photo there too, because we will no longer be offering photography. It’s our films that generate the emotional buy-in, that’s what sets our clients apart and that’s where we’ll be focusing our energies exclusively. Having said that, to truly realise and direct an integrated creative, we’ll arrange and brief a highly skilled architectural photographer ensuring a cohesive outcome.

All hyperbole aside, it’s sad to be saying goodbye to so many loyal and much-loved clients - telling them we can’t do their work anymore after so many years. That bit actually sucks and we’re deeply apologetic - however Katie and I thank each and every one of you for your support and loyalty over the years and hope that this new phase of our business will excite you as much as it does us. We'll hope that our phone will still ring when you have that something special that needs to come to market.

With this change, Property Creative has now become that which we have always dreamt it to be, a leading provider of creative marketing in the real estate space purely focused on generating peerless visual experiences for discerning clients wanting only the best results. That in and of itself is something that excites and inspires us and we can’t wait to bring that inspiration, energy and creativity to your next film.

To the future.

- Christian