The power of Brand films or Why "Corporate Video" sucks. :)

To be completely honest, when somebody says the words “Corporate Video”, I shudder.

Even the words, (go on, read them out loud to yourself again. . .) conjure images of bad stock video, cheap suits, cheesy high fives and bad copywriting.

It’s something that we were also guilty of when we first started out over 10 years ago.

I’m not going to point you to the links of our early efforts (we shake our heads at what we produced even 6 months ago, such is the creative pursuit) but suffice to say we’ve come a long way and it hasn’t been an easy journey.

Now, the modern audience is very different to what it was back then. They’re pretty savvy now. They know the difference between entertainment and promotion. They are so used to high production values from being constantly bombarded by quality branded content on Social Media that as a small Real Estate business, it can be a challenge finding the right way to showcase your business and connect with your customers.

Now the term “Brand Film”, that’s something I love. That’s something that from the outset tells me that I’m in for an experience. . .something special. A film is based on story. Stories connect with people.

A Brand film isn’t just about what a company does. It’s about who it is, what makes it tick and the special things it brings to it’s clients lives. The change, the impact - the. . . ‘little things’ you might say. ;)

So if you’re thinking about doing a corporate video - perhaps rethink that idea. . .go and watch some brand films that really inspire you - don’t watch the videos that the agency up the road or next door created - they’re not you and it won’t help.

You need to be able to connect with what it is that’s unique about you and then have it crafted into your own brand film - one that will actually move people and make them care.

Well It’s not easy, granted, but the alternative is. . . “corporate video” and we all know what that’s like. ;)

Finding the heart of our clients brands and portraying them in film is not something we take lightly - it’s something that we spend a great deal of time and care crafting from the bottom up - so that the end result isn’t just a rewrapped version of the one before it - It is as unique as the client we create it for.